The impact I created for the team
AIRA Health
(2025–Present)
Project
Description
Tags
Reframing the Problem Around User Decision-Making
2026
Challenged an AI capability-driven direction after identifying lack of decision structure as the root cause of clinical rework (rather than clinical team capacity or writing efficiency). Reframed the product around stateful Decision objects, validated by clinical experts and driving alignment with leadership.
Strategy Research
Design Research
Workflow Design
Defining AI Capability Boundaries Across Scope and Context
2026
Modeled AI editing across scope and context as a structured matrix, making risks and dependencies explicit. Enabled the team to sequence development, avoid high-risk scenarios, and move forward independent of UI constraints.
Generative AI
Information Architecture
Strategy Research
Establishing Responsibility Through UX Language
2026
Replaced subjective UX wording debates with a structured language system encoding levels of commitment, making responsibility explicit in AI-assisted actions and reducing ambiguity in high-stakes decisions.
Communication Design
Strategy Research
UX Optimization
Structuring AI Generation Around Clinical Certainty
2025
Modeled AI generation around clinical certainty across trial stages, structuring outputs into confidence tiers based on what is known vs. undecided. Prevented premature or misleading outputs and preserved user trust in high-stakes workflows.
Generative AI
Workflow Design
Strategy Research
Modeling AI Entry Points Across Interaction Modes
2025
Analyzed interaction structures, discoverability, and engineering cost across AI entry and interaction patterns. Resolved conflicting stakeholder preferences and drove a low-cost, testable MVP to observe real user behavior before scaling.
Generative AI
Information Architecture
Building a Code-Backed Design System for Execution Integrity
2025
Architected and shipped a design system through React and Storybook, ensuring design decisions are directly consumed in production. Reduced implementation gaps and maintained consistency between design intent and shipped product.
Design Systems
Operational Efficiency
Web
Structuring AI Conversations for Clinical Reasoning and Collaboration
2025
Structured AI conversations across multiple surfaces to match how clinical teams explore evidence, compare options, and form decisions, reducing fragmentation across tools and discussion contexts.
Generative AI
Workflow Design
Information Architecture
Making Document Changes Visible and Traceable
2025
Identified lack of change visibility as a key source of cognitive overload for principal investigators. Added a system-level view across time and document structure, enabling rapid identification of critical updates before review and reducing cognitive overload.
Information Architecture
Data Visualization
UX Optimization
Melo
(2024–2025)
Project
Description
Tags
Online ADHD Therapy Booking Experience
2024
Redesigned an online booking flow for adults with ADHD to surface therapist information earlier, enabling faster and more confident decision-making. Resulted in a 125% increase in therapist selection and booking clicks rising from 7.3% to 15.21%.
[Case Study] Therapy Booking, Rebuilt for Engagement and Conversion
B2C
Scheduling
UX Optimization
Web
API-Integrated Booking System Infrastructure
2024
Modular booking infrastructure integrating therapist content, schedules, and payments into a cohesive system. Enabled real-time data accuracy and smoother coordination, reducing maintenance costs and minimizing the risk of manual errors.
Automation
Operational Efficiency
Scheduling
Workflow Design
Engagement Design: Making People Stay
2024
Factors influencing ADHD therapy outcomes were analyzed to inform future strategies for sustaining user engagement.
Data Analysis
Data Visualization
Strategic Research
Evidence Design: Making ADHD Therapy Credible
2024
Case study on therapy outcomes for adults with ADHD. Findings compiled into a structured, evidence-based report to inform decisions by patients and stakeholders.
Data Analysis
Data Visualization
Strategic Research
Therapist Management System
2024
Structured data system built in Notion to support independent content management by the ops team. Real-time API syncing enabled efficient front-end integration with minimal developer involvement.
Automation
Content Infrastructure
Operational Efficiency
Operational Tools
Official Site Creation
2024
Official site architecture designed with scalability, brand consistency, and user experience in mind. Tech stack, templates, and plugins were selected to support long-term content growth and flexible updates, expanding from 9 to 35+ pages in 5 months while maintaining consistency.
B2C
Content Infrastructure
Information Architecture
Web
Official Site Performance Optimization
2024
A/B/n testing on copy tone, background brightness, and CTA visibility led to conversion increases of 118.5%, 88.7%, and 93%.
UX Optimization
A/B/n Testing Infrastructure for Growth Optimization
2024–2025
A/B/n testing framework structured for scalable optimization, with standardized naming, front-end logic, and GA4 event mapping enabling consistent analysis.
Operational Efficiency
Real-Time Funnel Dashboard for Design Decisions
2025
GA4-based funnel dashboard engineered for real-time insight. JSON-driven logic automating data queries and rendering. Reduced insight latency from 30 minutes to seconds to support faster decision-making.
Data Visualization
Operational Tools
Pitch Deck for Fundraising
2024–2025
Fundraising pitch deck distilling product and market complexity into a clear, concise narrative. Helped align teams and received positive responses from multiple investors.
Communication Design
SmartX
(2018–2023)
Project
Description
Tags
Design System
2020
Built, and then restructured the design system to overcome collaboration barriers and enable multi-role workflows and continuous evolution. Role-path modeling, layered documentation, and feedback loops extended adoption to 8+ product platforms. Page-building efficiency improved by over 80%.
[Case Study] Redesigning the Design System to Earn Cross-team Adoption
Design Systems
Information Architecture
Workflow Design
UX Optimization
Design Research
Design System Component Library & Design Template
2020
Component library and page templates built with clear structure and precise naming, grouping, and variant logic. Leveraged Figma features and plugins to enhance discoverability and maintenance—accessible to designers of all experience levels.
Design Systems
Workflow Design
Information Architecture
Web-Based Data Center UI & UX
2020
Redesigned 20+ enterprise-level workflows for a data center platform, restructuring information architecture and interaction logic. Combined user research with prototype testing to establish a consistent UI language that elevated the sense of professionalism and product experience.
[Work] User Interface Design for CloudTower™
B2B
Data Visualization
Information Architecture
Web
Official Site Redesign
2018–2019, 2021
Design research revealed limitations in product-centric narratives. Shifted the focus to intent-driven storytelling through redefined user journeys and information architecture. Collaborated with marketing to align product structure and content logic. Homepage bounce rate dropped by 40%, guiding further iterations.
[Prototypes] Responsive Web Design for IT Infrastructure Enterprise
B2B
Content Infrastructure
Design Research
Information Architecture
Product Marketing
Strategic Research
Web
Official Site Navigation Redesign
2022–2023
A flat navigation hierarchy was identified as a constraint on business expansion and content scaling. Proposed a new information and interface architecture to support structural flexibility. Prototypes aligned stakeholders and accelerated implementation. A component library ensured consistency and ease of maintenance.
[Prototype] SmartX Inc. Official Site Navigation Redesign
B2B
Design Systems
Information Architecture
Web
License Document Generator
2022
Created web-based tools for sales to generate software and service license documents. Real-time previews and one-click PDF exports streamlined accuracy and delivery, allowing non-technical staff to independently complete the process.
Automation
Operational Efficiency
Operational Tools
Web
Virtual Machine Migration Tool
2019
Built a visual VM migration tool for enterprise clients, simplifying complex tasks through intuitive interface design. Insights from support engineers shaped workflows aligned with user expectations—improving reliability and customer conversion.
[Case Study] SMTX® Virtual Machine Migration Tool
B2B
Design Research
Workflow Design
Web
Brand Design System for Marketing
2021–2023
Developed a brand-aligned design system to support marketing. Introduced a “Content × Medium” matrix to unify brand symbols and expressions across contexts. Guided marketing in content management and file naming standards to improve asset consistency and reuse. Toolkits built in Figma and Adobe ensured output accuracy and efficiency.
Communication Design
Design Systems
Information Architecture
Product Marketing
Strategic Research
Workflow Design
Product Marketing Video Direction
2021–2023
Led product video design and production. Developed a structured feedback language for tone and rhythm, improving communication with external composers. Created modular AE project files for future reuse and brand consistency. The video earned 800+ B2B shares.
[Video] Product Brief Videos for HCI Product Portfolio
B2B
Communication Design
Product Marketing
Marketing Toolkit & Workflow Design
2022–2023
Established a unified design workflow for brand and marketing teams. Created 11 toolkits with structured folders and naming rules, improving asset management and cross-team collaboration. Widely adopted by internal and external designers.
Information Architecture
Operational Efficiency
Workflow Design
Creative Direction for 10th Anniversary Reunion Puzzle Screen
2023
Puzzle imagery for the company’s 10th anniversary event was developed through 120+ iterations of ideation, refinement, and variant generation using Midjourney. The final composition balanced visual challenge with emotional resonance, enhancing engagement and team connection during the group activity.
Communication Design
Generative AI
Nike
(2017–2018)
Project
Description
Tags
AR Data Visualization
2017
Designed an AR map to visualize Nike’s sales data, refining visual hierarchy and spatial elements to improve AR recognition accuracy and stability in live demonstrations. The project supported data-driven storytelling for the Greater China market team and strengthened their credibility in communications with global leadership.
Communication Design
Data Visualization
Strategy Research
Executive Presentation
2017
Led the design of 115 large-format Keynote slides for Nike’s Landlord Summit, extending Nike’s brand aesthetics into an ultra-wide presentation environment. The deck enabled Greater China executives to deliver an immersive, high-stakes pitch to real estate partners, reinforcing brand trust and strategic alignment at the executive level.
Communication Design
Data Visualization
Product Marketing